Built by Someone Who's Lived the Problem

Every mail piece already carries a name and an address. Almost all of it still says the same thing to everyone, because every extra version meant more design, more copy and another round of approvals.

I know that tradeoff from the inside. I bought direct mail for 24 political campaigns, and 21 won. On every one, we knew enough about the audience to make the message more relevant, but every version added work and cost.

I've worked every seat on the line: traffic and production, then nine years as a media director at R&R Partners, where I helped build “What Happens Here, Stays Here.” At my own consultancy, I led the media strategy for the launch of Nevada Health Link, the state's health insurance marketplace: 20M+ website visits in the first 90 days. I led the strategy and media implementation behind Nevada's first all-mail primary, where 98% of ballots came in by mail against a 65% benchmark, in 60 days.

Reach+ is the tool I wanted on every one of those campaigns: a different message for each group on your list, approved by your team, starting at $1 per piece.

Fong Menante, Founder & CEO