Built by SomeoneWho's Lived the Problem
Fong Menante has spent over 20 years buying media, sending mail, and building campaigns across industries where performance isn't optional — it's measured.
20+ Years of Making Campaigns Work
She has planned the buys, managed multimillion-dollar budgets, and stood in the mail house watching the same piece go to a million different people — knowing it could be better.
Reach+ is the product she wished existed throughout her career. It was built for the people who know direct mail works — media buyers, planners, and marketers who are ready to make it work harder.
Fong led integrated media strategy for national campaigns, building data-driven systems across broadcast, digital, print, and out-of-home channels. As a retained strategist, she spent nearly two decades designing end-to-end go-to-market systems across healthcare, nonprofits, civic engagement, political campaigns, travel and tourism, and AI.
Her work includes:
That last outcome reinforced something critical: when direct mail is done right, it builds trust, drives action, and performs at scale.
Why Reach+ Exists
After two decades in the field, one truth became clear: the data is always better than the mail.
Modern marketers have deep audience intelligence — industry, role, behavior, timing. That intelligence powers personalization across digital channels. But in direct mail, most campaigns still rely on a single version sent to thousands — or millions — of people.
Fong has approved those print runs. And every time, it meant leaving performance on the table.
Reach+ was built to close that gap. It transforms existing audience data into individualized mail — personalized messaging and creative generated by AI and delivered at scale. Every piece is designed for the person holding it.
This isn't a technical experiment. It's a solution built from firsthand frustration — and a belief that the most trusted channel in marketing deserves better infrastructure.
From Static Mail to Individualized Performance
Before Reach+
With Reach+
Result: Direct mail shifts from a broad awareness tool → a measurable, performance-driven channel.
Built for How Media Actually Works
Most marketing technology is built by people who have never managed a media buy. Reach+ is different. It's built by someone who has sat in the buyer's chair — responsible for budgets, outcomes, timelines, and results.
Familiar workflow
Upload a CSV, just like any mail house
Full control
Review and approve personalized outputs before production
End-to-end execution
Design, print, and delivery handled seamlessly
Closed-loop reporting
Track performance and measure real outcomes
AI, Built with Real-World Application
Fong is not only a marketer — she is also an AI builder. She co-founded Waxwing, an AI-powered marketing execution platform, and actively works across tools like Claude, ChatGPT, Gemini, GA4, Snowflake, Looker, and Supermetrics in production environments.
Her experience sits at the intersection of product and go-to-market, data and messaging, infrastructure and execution. Reach+ reflects that approach: AI does the heavy lifting, while marketers stay in control of strategy and decisions.
The Gap Reach+ Closes
Most teams already have the data to outperform. They just don't have the execution layer.
Before Reach+
You know who your audience is — but your mail treats them the same.
With Reach+
Your data finally shows up in the mailbox.
Result
You stop wasting impressions on people who don't see themselves in the message — and start converting the ones who do.
“I've spent my career making campaigns work across every channel. Direct mail has always been the most underestimated — and the most underleveraged. Now, with AI, we can finally give it the intelligence it deserves. I didn't build Reach+ for the mail industry. I built it for the buyers, planners, and marketers who know it can be better.”
The Bottom Line
Reach+ isn't a theory. It's the result of 20+ years within a system and is built to ensure mail performs as it should.