Segment Builder
Send to the Right People. Every Time.
AND/OR rule logic. Any field as a filter. Live count preview. Dynamic segments that update automatically.
What you get
AND/OR rule logic
Build complex segments with AND/OR logic. Target customers in ZIP 90210 AND last purchase > 30 days ago, OR loyalty tier = Gold.
Any field as a filter
Every field in your contact records — standard or custom — is available as a segment filter. Industry, zip, last purchase, vehicle type, lapse duration.
Live contact count preview
See the exact number of contacts in your segment before you commit to a campaign. No surprises at checkout.
Dynamic segments re-evaluate at send time
Dynamic segments recalculate when your campaign is sent — so newly imported contacts who match your rules are automatically included.
Saved segments for reuse
Save your most-used segments and reuse them across campaigns. Your 'lapsed 90-day customers in ZIP 90210' segment is built once and reused forever.
Geographic filtering
Filter by ZIP code, city, state, or carrier route. Target exactly the geographic area you serve — and nothing outside it.
Related features
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Related resources