Segment Builder
Send to the Right People. Every Time.
AND/OR rule logic. Any field as a filter. Live count preview. Dynamic segments that update automatically.
What you get
AND/OR rule logic
Build complex segments with AND/OR logic. Target customers in ZIP 90210 AND last purchase > 30 days ago, OR loyalty tier = Gold.
Any field as a filter
Every field in your contact records, standard or custom, is available as a segment filter: industry, zip, last purchase, vehicle type, lapse duration.
Live contact count preview
See the exact number of contacts in your segment before you commit to a campaign. No surprises at checkout.
Dynamic segments re-evaluate at send time
Dynamic segments recalculate when your campaign is sent, so newly imported contacts who match your rules are automatically included.
Saved segments for reuse
Save your most-used segments and reuse them across campaigns. Your 'lapsed 90-day customers in ZIP 90210' segment is built once and reused forever.
Geographic filtering
Filter by ZIP code, city, state, or carrier route. Target exactly the geographic area you serve, and nothing outside it.
Related features
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