Facebook Ads
Add Direct Mail to Your Meta Ad Funnel.
Sync Meta custom audiences to Reach+ and trigger personalized postcards from Facebook and Instagram ad events.
Why use Reach+ with Facebook Ads
Custom audience sync
Export your Meta Custom Audiences — website visitors, video viewers, engaged users — and match them to postal addresses for direct mail campaigns.
Social-to-physical conversion
Prospects who engaged with your Facebook or Instagram ad but didn't convert are still in-market. A physical postcard breaks through when a retargeting ad gets ignored.
Lead form follow-up
When someone fills out a Facebook Lead Ad form, trigger a personalized thank-you and offer postcard. Warm them up before your first sales call.
Lookalike audience outreach
Export your Meta Lookalike Audiences and match them to verified postal addresses. Reach prospects who look like your best customers, in their physical mailbox.
Physical ads immune to iOS changes
Apple's App Tracking Transparency has made Facebook retargeting less effective. Physical mail reaches your audience without relying on pixel data.
QR attribution back to Meta
QR scan conversion events can be fed back into Meta Conversions API to inform campaign optimization — even for physically triggered actions.
Get connected in minutes
Export your Meta Custom Audience as a customer list file.
Upload to Reach+ and run address enrichment to match contacts to postal addresses.
Review and verify the matched contact list.
Select your postcard template and launch your campaign.
Monitor QR scan events and feed conversion data back to Meta Conversions API.
Related integrations
Connect Reach+ to Facebook Ads today.
Related resources