Mailchimp
Add Physical Mail to Your Mailchimp Campaigns.
Sync Mailchimp audiences to Reach+, trigger postcards from email sequences, and close the loop between digital and physical.
Why use Reach+ with Mailchimp
Audience sync
Sync your Mailchimp audiences to Reach+ contact lists. Contacts added to a Mailchimp audience can automatically receive a physical mail piece.
Email sequence triggers
Add a direct mail step to your Mailchimp email sequences. After email 3 in a drip sequence, trigger a postcard — the combination drives dramatically higher response.
Omnichannel re-engagement
Subscribers who haven't opened your emails in 90 days are your hardest to reach digitally. A physical postcard breaks through when email can't.
Tag-based segmentation
Use Mailchimp tags to segment which contacts receive direct mail. VIP tag → welcome postcard. Win-back tag → personalized offer card.
Merge tag data available to AI
Mailchimp merge tags — FNAME, LNAME, company, and custom fields — are passed to Reach+ AI for personalized copy.
QR scan attribution
QR scan events from direct mail can be fed back to Mailchimp as contact activity. See the full multi-channel picture for each subscriber.
Get connected in minutes
Navigate to Integrations in your Reach+ account and click 'Connect Mailchimp'.
Authorize the OAuth connection with your Mailchimp credentials.
Select the Mailchimp audience(s) to sync to Reach+ contact lists.
Configure your sync rules: which tags or segments should trigger direct mail.
Choose a Reach+ template and map Mailchimp merge tags to AI personalization fields.
Activate the sync and monitor new contacts flowing into your Reach+ campaigns.
Connect Reach+ to Mailchimp today.
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