Analytics & Tracking
Direct Mail Was Never Unmeasurable. You Just Didn't Have the Right Tools.
QR tracking and analytics come with every piece. Response attribution, ROI reporting and webhooks are coming soon.
What you get
Delivery tracking
See USPS delivery status for every piece in your campaign. Know when cards hit mailboxes, not just when they left the printer.
QR scan tracking
Every QR scan is logged against the piece that carried it. See who engaged and when.
Response attribution (coming soon)
Connect QR scan events to downstream actions, and attribute new signups, purchases, or calls back to the specific mail piece that drove them.
Live response and ROI dashboard (coming soon)
Cost per piece, total campaign spend, response rate, and estimated ROI, in one dashboard view.
Geographic response heatmaps
See which ZIP codes and neighborhoods are responding best. Double down on high-performing areas and adjust messaging for low-performing ones.
Webhooks (coming soon)
Send QR scan and delivery events to your CRM, data warehouse, or BI tool.
Related features
Start using Analytics & Tracking today.
Related resources