Analytics & Tracking
Direct Mail Was Never Unmeasurable. You Just Didn't Have the Right Tools.
Track delivery confirmation, QR scan events, response attribution, and campaign ROI — in real time.
What you get
Delivery tracking
See USPS delivery status for every piece in your campaign. Know when cards hit mailboxes — not just when they left the printer.
QR scan tracking
Every QR scan is logged with timestamp, device type, and IP-based geographic location. See who engaged and when.
Response attribution
Connect QR scan events to downstream actions via webhook. Attribute new signups, purchases, or calls back to the specific mail piece that drove them.
Campaign ROI reporting
See cost per piece, total campaign spend, response rate, and estimated ROI — all in one dashboard view.
Geographic response heatmaps
See which ZIP codes and neighborhoods are responding best. Double down on high-performing areas and adjust messaging for low-performing ones.
Webhook integration
Send QR scan and delivery events to any external system via webhook. Connect Reach+ analytics to your CRM, data warehouse, or BI tool.
Related features
Start using Analytics & Tracking today.
Related resources