QR Tracking
Every Mail Piece. Its Own QR Code.
A QR code per recipient. Sub-50ms redirects. Individual scans, not aggregate totals.
What you get
A QR code per recipient
Every mail piece gets its own QR code tied to that specific contact. When they scan, you know who scanned, not just that someone did.
Sub-50ms redirect with Lambda@Edge
QR scans redirect through Reach+'s Lambda@Edge infrastructure in under 50ms. Recipients are at your destination URL before they notice the redirect.
Scan timestamps
Every scan is logged with its time, so you know when your audience is engaging. Device type logging is coming soon.
Location data (coming soon)
IP-based geographic data on each scan, to confirm that mail pieces reached the intended areas.
Multiple QR destinations per campaign
Point different recipient segments to different landing pages. Gold loyalty members can land on a VIP offer page while new customers land on an intro page.
QR event webhooks (coming soon)
QR scan events delivered to your webhook endpoint, so you can trigger follow-up actions when a recipient engages.
Related features
Start using QR Tracking today.
Related resources